Goliath Explores New Fashion Life With The Concept Of Sustainability

Set out to travel and feel the new changes in the world. Have you also arranged a rich vacation plan this summer? Guangzhou Gefeng Garment Co., Ltd., standing director unit of China Garment Association The 45th stop of its women's wear brand GOELIA Global Travel 2023 starts from Sydney, Australia. This season continues the sustainable concept of "nature+civilization=fashion", and explores new proposals for fashion inspiration from the perspective of "travel is to live beautiful" from three aspects of sustainable travel, sustainable fashion and sustainable nature.

　　  Continuous global travel for more than 20 years

Goliath talks about "Departure" again

Many girls who grew up together with Goliath were enlightened by her in their first global dream. Each season of the global journey that has lasted more than 20 years updates the new definition of travel, fashion and life. In 2023, Xia Golia will talk about "Departure" again. She will create fashion films in the form of films, telling the story of Goliath girls' sustainable travel from "travel to living" - exploring, discovering, embracing and integrating into diverse life.

This is also closely related to Goliath's new market positioning of "deep cultivation at home+opening up the world". "Departure" reflects the national brand's going abroad and taking root in new markets, and embraces new challenges from the world with the national self-confidence of Chinese brands.

Goliath focuses on the high quality price ratio of sincere clothes and advocates that good clothes should not be expensive. Since the opening of the International Independent Station, it has had new users in more than 85 countries, and in 2022, the first global flagship store was launched under the landmark Sydney Tower in Australia. The image store is located on the first floor of the street front of Pitt Street, the most prosperous commercial street in the southern hemisphere. At present, it has become one of the most highly praised Chinese women's clothing brand stores in Sydney with high quality price ratio, and has been received by local media and bloggers, And the popularity of Chinese women.

Continuous deep cultivation of quality women's clothing

28 years of better weaving life

As a brand for 28 years, Goliath has always been deeply rooted in the women's clothing market with high quality price ratio. On the basis of not increasing the sales unit price, this season's clothing has again increased the application proportion of natural high-quality, renewable fiber fabrics and new technology fabrics, enabling sustainable fashion development with ultra-high quality price ratio, putting forward higher requirements for quality and small ingenuity in design, Multiple clothes are added to the scene application of clothing.

Goliath believes that modern clothing should not only focus on people's basic clothing needs, but also consider the empowerment of clothing for quality life, fast pace urban life, women have more needs for wearing "scenes without boundaries", and carve a comfortable, high-quality, ingenious design of clothing, so that it can not only be used for daily commuting, business negotiations, but also seamlessly link dating For travel, high-end ready to wear clothes that are not easy to be outdated can improve the application scenario and practical efficiency of the wardrobe, so that clothing can accompany and feel life... This is the sustainable fashion concept advocated by Goliath.

Focus on continuous rebirth

Practice sustainable future with nature conservation

"Green Wild Star Tracing Tree Bear Dream Paradise" is a theme store of Goliath in the global business circle. With the design concept of caring for natural ecology and animal and plant conservation, Goliath moved the Green Wild Star Tracing Tree Bear Dream Paradise into the Chimelong Wildlife World in April June, and jointly held the Super Koala Festival with Guangzhou Chimelong, hoping that more people can pay attention to the conservation of the world's animals and natural ecology.

The eighth generation of new koalas under the age of 1 made their debut in the public for the first time. The first generation of koalas, Taotao, presented a family gift to the "little leaf" that had just been taken out of the mother's parenting bag, witnessed by the media from all walks of life and the consumers who care for animals. As the Chinese unit of the "Koala Global Conservation and Breeding Plan", Chimelong is committed to introducing the protection and breeding of koalas from Australia. From the first generation to the eighth generation, Koala Park has 68 "chief executive officers" so far.

At the same time, Goliath announced this year that the global stores will gradually replace paper handbags with recyclable fashion and environmental bags, calling on consumers to join in the sustainable romance. Caring for animals and natural ecology, no matter how big or small, small details can contribute to sustainable development. Sustainability is the future that everyone should pay attention to.