Hai Lan'S Family'S Net Profit Increased By 11.97% In The First Quarter, Its Revenue Grew By 12.16%.

In April 27th, Hai Lan home (600398) released the first quarter report in 2018. The company achieved operating income of 5 billion 786 million yuan in 2018 1-3, an increase of 12.16% compared with the same period last year. The average operating revenue growth rate of the apparel home textile industry was 19.63%; the net profit attributable to shareholders of the listed companies was 1 billion 131 million yuan, up 11.97% over the same period, the average growth rate of the net profit of the garment home textile industry was 11.40%, and the company's earnings per share were 0.25 yuan.

At the end of 3, the total number of stores in 2018 was 5860 (141 new businesses were opened and 73 closed), representing a net increase of 1.17% over the beginning of the year.

Among them, the number of main brand stores of Hai Lan's home is 4523, a net increase of 0.44% compared with the beginning of the year, 1100 of the number of AI hare stores, a net increase of 4.76%, 237 other stores, and a net reduction of 0.84%.

According to the brand, Hai Lan's main brand revenue was 4 billion 789 million yuan, an increase of 9.48% over the same period, the income of AI Ju rabbit was 339 million yuan, an increase of 71.78% compared with the same period last year, San Keno 443 million yuan, an increase of 11.20% over the previous year, and other (sea and family) 110 million yuan, down 7.91% from the same period last year.

From the point of view of the channels, the revenue of Direct stores increased by 136 million yuan, up 76.23% from the same period last year, and the income of franchised stores and shopping malls was 5 billion 102 million yuan, an increase of 10.58% over the same period last year.

Line down to see, the company's offline income is still dominant (income accounted for 95.11%), but the online growth rate has been significantly improved, showing bright eye.

Among them, 2018Q1 online revenue of 278 million yuan, an increase of 101.43% over the same period, benefited from intensified online activities, increased the proportion of revenue from 2017Q1 to 4.89% to 2.71%, and earned 5 billion 403 million yuan, up 9.12% over the same period last year.

Haolan's annual report 2017 shows that in 2017, the company's operating income and net profit growth rate continued to decline in 2016, the number of units increased, respectively, to achieve 7.06% and 6.6% growth, revenue and net profit respectively amounted to 18 billion 200 million yuan and 3 billion 329 million yuan, gross profit fell 0.25 percentage point to 39.63%.