Small Crowd Perfume Hot LV Next Month, The First 7 New Products Are Limited To Store Sales.

Next month, France Luxury goods Under the banner of giant LVMH group brand Louis Vuitton 7 perfumes, priced at $240, will be released to 473 stores worldwide. After years of deliberation, Louis Weedon turned most of his focus to perfume category this year.

According to the latest data, the income and profits of LVMH's leather goods and fashion department fell in the first half of 2016. According to a 2015 report from Bain consulting, sales of luxury watches, clothing and jewelry products were growing slowly, but sales of advanced beauty and personal care, including advanced cosmetics, skin care, hair and perfume, were considerable. Obviously, Louis Weedon did not want to miss this market opportunity.

Louis Weedon also sold perfume in 1940s, then stopped and was soon forgotten. But this time, the manufacturer was personally involved in the development, hired a perfume technician and set up perfume factory in Provence area of French lavender planting area, and even made actress Lea Seydoux as the leading actor in the first advertising blockbuster.

Analysts pointed out that in the case of a 3 thousand dollar handbag and a $20 thousand wrist watch turnover, Louis Weedon's move was reasonable and sensitive. China's slowing economic environment and terrorist attacks around the world have led many analysts to conclude that this year will be the weakest year for luxury goods since 2009.

At present, the beauty giant is also increasing its exclusive perfume category. Last month, L'OREAL Group acquired the French Atelier Cologne brand, Estee Lauder group and Puig also acquired many small perfume manufacturers in the past year. Nicolas Hieronimus, President of L'OREAL group luxury selection department, said in an interview that the unique minority perfume brand is a brand new high growth area at present and has a very large market potential.

John Guy, an analyst at MainFirst bank, points out that nowadays luxury brands are so competitive that brands need something else to attract customers to stores. He expects perfume to add more than 450 million euros ($496 million) annually to Louis Weedon in the next few years.

Per Glossy perfume was developed at Louis Weedon's new headquarters in Glass, France. Before that, the company acquired Les Fountaines Parfumees, which has more than 350 kinds of plants and flowers in 2013. Louis Weedon CEO Michael Burke said the company will avoid the trap of popular and over marketed perfume. In order to maintain independence and individuality, perfume will only be sold in Louis Weedon stores.