What Are The Most Popular Brands In The Second Hand Luxury Market?

According to the news from Paris, Louis Weedon and Hermes are the most popular brands in the second hand luxury market.

According to a research report of Exane BNP Paribas and online second-hand retailer Instant Luxe of Paris Bank of France, Louis Weedon first expanded the series of handbags and small leather items in the first half of 2015, while Hermes also raised the price of products.

At present, 80% of the secondary market retailers are operating entities.

According to the report, online luxury goods retailers like Instant Luxe have developed very rapidly and have occupied 20% of the total second-hand market.

According to reports, last month, Eurazeo, a French investment company, bought some of the famous European luxury goods supplier Vestiaire Collective.

According to statistics, sales of the website increased by 85% in the first half of the year.

In the secondary market, Chanel and Hermes are the second best selling handbag brands. The sales of two handbags now account for only 40% of Louis Weedon's, while the sales of second-hand handbags in Italy's luxury brands Gucci and Prada account for only 11% of the total sales of Chanel's handbags.

In the sale of second-hand leather goods, Louis Weedon sells 5 times as much as Hermes.

Compared with the same period last year, the average price of second-hand hermes handbags increased by 23.6% in the first half of this year, and the price of second-hand leather goods increased by 55.4%, becoming the largest second-hand handbag brand with the biggest price increase, followed by Chanel and Celine.

According to the researchers, this may be

The results of handbags are getting damp, and the demand of Chinese consumers continues to increase.

Hermes

Sales are also not to be underestimated. Watch sales are 3 times the number of Chanel, ranking second in watch sales, and the first is Cartire, which is the world's most popular. Cartire is not only ranked first in watch sales, but also the top of its jewelry sales.

Hermes jewelry sales are still ranked second, sales and Chanel ranked third in the same.

Exane BNP Paribas points out that this fast trend in the short run is beneficial to the secondary market, which means that the attractiveness of the brand and the preferred position of the brand in the customers' mind are becoming increasingly apparent.

In the long run, this is also a challenge, because customers will have exclusiveness once they have the preferred brand. Undoubtedly, it is a great challenge for some brands.