Target And Lilly Pulitzer Jointly Launched A Joint Venture.

Target and Lilly Pulitzer launched joint names, and they went mad as usual.

There are many more successful cases of the brand launch joint series. The Target and fashion brand Lilly Pulitzer of the US supermarket recently launched the joint name "Lilly Pulitzer for Target", which covers women's wear, bathing suits, children's wear, cosmetics and household products.

In order to get some hot money, fans queued up all night at the Target store in the States.

Jane Schoenborn, vice president of marketing at Lilly Pulitzer, went to the Target store near her home. "The store has been sold out, the women's clothing is only the smallest size, and two girls are excited to grab two umbrellas, and I only buy a mug."

As early as January this year, news came out that "Lilly Pulitzer will cooperate with Target".

In the first three days of the joint venture, in April 16th, Lilly Pulitzer also opened a flash store called "Lilly Resort" in New York's Bryant Bryant (Bryant Park), allowing customers in New York to enjoy the benefits of early purchase. As a result, the shop opened at 8, and fans queued at the gate at 5 o'clock.

Queues are not necessarily sold. The Target stores in the US state officially launched joint names on the same day, and all the Lilly Pulitzer for Target products in a number of shops were taken away in a few hours, almost all of them.

A few minutes after seven a.m. show "sold out".

Target announced that it was the fastest selling company in the 150 joint venture since 1999.

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"Sure, it will still offend a group of people." last Sunday, the official website Target.com announced that the traffic had to be temporarily shut down because of the "traffic overloading", which angered fans who didn't get the good stuff. They ran to Target's official Twitter account and complained that Target had been in Italy brand in 2011.

In cooperation, there was a downtime of the website and questioned the adequacy of Target's stocking capacity.

Fans who didn't get the best of their style started switching to second-hand websites like eBay. They even wanted to spend a little more money. The paction records on eBay showed that a Lilly Pulitzer pink straw bag was bought by fans at a price of 70 dollars, while another $50 vacation trip bag was sold for 138 dollars.

Target often drinks all kinds of designers to launch a joint series, and even regards it as a strategy of differentiation with competitors such as WAL-MART. In 2010, it launched a parity bag with the senior leather brand Mulberry of the United Kingdom in 2010. In 2011, the high-end fashion brand of the United Kingdom launched Missoni's classic single item and the price was absolutely "close to the people". In 2013, it also launched a partnership with Chinese American designer Phillip Lim to launch men's clothing and handbags, priced at between 50-70 US dollars (about 350 yuan -480 yuan).

The Lilly Pulitzer brand was launched by American designer Lilly Pulitzer in 1959. It has attracted much attention due to its large number of bright and colorful colors and tropical printing styles. Meanwhile, it was loved by Jacqueline Kennedy, the first lady of the United States. She once appeared in public with Lilly Pulitzer, making the brand famous in the United States.