Join The Italy Brand And March Into The High-End Market.

　　 Wedding bird Join hands with Italy brand Kay Mitch to focus on the high-end market.

The Camicissima brand of Italy's middle and high class men's shirt brand has recently announced its entry into the Chinese market. Reporters learned that Kai Mitch had signed a 25 year distribution contract with the news birds, but the two companies have no equity cooperation. However, if the future is coming to Hong Kong, it will not exclude the possibility of participation.

　　 Focus on high-end market

The agency brand is an important way to extend the expansion of the birds. Some analysts said that the implementation of wedding birds Multi brand development The strategy is not only conducive to sharing channel resources, but also helps the company to achieve rapid expansion of new brands with the help of high quality franchisees. In the industry view, Kai Mitch is a cost-effective brand, acting Kay Mitch, means that the good news birds multi brand strategic layout of the next city.

The company said that with the support of the company's strong multi brand operation platform, with reference to the successful experience of agent HAZZYS and the advantage of high price performance of Kai Mitch, Kay mitchin can achieve rapid growth. By 2019, the store will grow to 440 and become the top three of the industry. In the future, the good news birds will continue to introduce the trend trend brand, and rapidly expand the extension to achieve the international first-class brand clothing enterprises.

The industry believes that the good news birds adhere to the domestic high-end boutique. Men's wear The development path has great room for development. In the past two years, the inventory structure of the company has basically been adjusted, the production line has been improved and put into operation, and the cost reduction has been reduced through streamlining personnel and reducing traditional media advertising. It is expected that the company will reverse its performance in 2015.

The annual report shows that in 2014, the news birds achieved 2 billion 275 million yuan in business revenue, an increase of 12.72% over the same period last year, and a net profit of 134 million yuan, attributable to shareholders of listed companies, down 16.6% compared to the same period last year, achieving EPS0.23 yuan.

　　 Overall layout of transformation and upgrading

The implementation of multi brand development strategy for good birds is not only conducive to sharing channel resources, but also helps the company to achieve rapid expansion of new brands with the help of high quality franchisees.

In 2013, the company adjusted the marketing network construction, while digging deep two or three lines of urban potential outlets, encouraged the original franchisees to expand their stores, and basically formed a multi-level, full coverage marketing network layout. The company also aims to adjust product categories and prices with low rate, high turnover, high yield and Gaoping efficiency.

A few days ago, Alibaba launched the C2B category. Personal Tailor Business. The normalization of volume business will help to seize the market space of high-end customization business. On the other hand, data obtained from volume body can be used for big data analysis, and support the business development with information synchronization.

The company also set up a good news bird venture capital company, using the Rong Yin investment platform to promote the development strategy of "industry + investment", and quickly joined the small ghost network and Renren technology, opening the merger. These initiatives are conducive to the use of social networking platform to promote the Internet process. Electronic business platform Layout, develop and nurture new business growth points.

The implementation of this series of measures will greatly accelerate the transformation and upgrading of the news bird group. Its multi brand development strategy and multi-level, fully covered marketing network layout will speed up the pace of channel resource sharing.