China'S Local Fabric Enterprises Begin To Emerge In PV Exhibition

PV Exhibition: condescending to indigenization without price dropping

"To make customized and high-end products, we must keep up with the international brands. Chanel, LV and Givenchy's clothing suppliers can basically be seen at the PV exhibition. With their fabrics, our clothes can be more distinguished."

One person

Brand sourcing specialist held the first visual China at Kunlun hotel not long ago.

(Premiere Vision) on the reporter's voice.

In addition to being able to feel the enthusiasm of the industry for high-end fabrics, we also see that the manufacturing of exquisite fabrics and exquisite technology is gradually approaching the localization demand of the Chinese market.

European exhibitors:

Tailor gold market in China

During the spring exhibitions, the PV Exhibition (Beijing), which is not large, is a must for many professionals. This is closely related to the rising demand for high-grade fabrics in the Chinese market.

With the improvement of consumption level in recent years, a part of Chinese consumers' necessities have entered the age of "luxury". Economists have predicted that China will replace Japan as the largest consumer of luxury goods in the next 3 years.

In the face of China's huge potential market, savvy luxury goods companies began their strategy of "Made for China".

Chlo has released the Chinese version of the red Marcie handbag, and Hermes has tailored its brand to the Chinese market.

Big luxury manufacturers are realizing that if they want to make Chinese consumers pay, they have to meet the aesthetic needs of Chinese consumers first.

At this PV exhibition, two hundred or three hundred euro one meter fabric is not uncommon. European exhibitors with high price have begun to pay attention to the localization demand of Chinese market in order to impress the hearts of Chinese merchants.

The advantage of Bucol, the fabric brand of the Hermes weaving group, lies in its skillful processing of jacquard, plain and print and rich coloring techniques.

At last year's PV exhibition, Frank Barraud, the sales and product manager of the company, has shown plans to develop products for the Chinese market.

At the exhibition site this year, Bucol adjusted the display product series according to the characteristics of the Chinese market.

It is worth mentioning that Frank showed a peony flower pattern to reporters.

Fabric.

He pointed out that this fabric is specially recommended to the Chinese market, and many Chinese merchants have shown great interest in this product.

In addition, the company's knitted fabric and silk are intertwined with flashing fabrics, including metal wire, linen and cotton fabric, and embroidery and jacquard fabrics are also popular.

TRC Candiani, a Italy exhibitor, is a Oxford textile production enterprise. The sales representative Angelo Paratico said: "our showcase focuses on the latest Oxford products.

These fabrics are made by special washing process.

In order to meet the needs of the Chinese market, we also bring fabric products made of repeated washing process.

Most of them are displayed on a global scale for the first time.

Japanese fabrics:

Stick to quality in special times

Japanese fabric manufacturers, who have been hit by the great earthquake and tsunami, are now attracting the attention of all parties.

Compared with European exhibitors in promoting the "people first" brand, these Japanese companies focus more on the product quality.

As the only Japanese exhibitor in the PV exhibition, the negotiation atmosphere in the booth of Osaka Ding Ding company is particularly warm.

Traditional machine made high density cotton, sweaters produced by special looms, and Japanese unique "paper yarn" fabrics are unique features of their products.

According to company designer Kondo Fumio, "paper yarn" is an environmental protection material.

This material is derived from Manila hemp and no toxic substances will be produced after discarded incineration.

Its fiber is light in weight and its proportion is about half of that of cotton. It is 1/3 of ordinary hemp. So the fabric made of this "paper yarn" has light texture, good moisture absorption and heat dissipation, and is also very comfortable to wear.

Before the booth in Osaka, the buyer asked the most questions about the quality of the products.

For this reason, Kondo Fumio explained in particular: "our production plant is far from Fukushima Prefecture, and it does not belong to the contaminated area.

The dyeing and finishing materials used in raw material yarns, weaving, finishing and processing are not produced in Fukushima Prefecture, so the products will not be contaminated by radioactivity.

At the same time, in order to maintain a very important overseas market, we will monitor the quality of products more strictly and provide timely delivery time for customers. "

It is understood that after the earthquake in Japan, some textile factories and equipment in Fukushima Prefecture were shut down, and the business activities of Tokyo business district were also cancelled.

From upstream production to terminal consumption has caused a certain degree of impact.

"The impact of earthquakes on the Japanese economy is enormous. At present, although the production and operation of enterprises are not directly damaged by the earthquake, the demand for high-end fabrics in the Japanese market will definitely be affected for a period of time. For this reason, we will focus on expanding the offshore market, especially in the Chinese market."

Kondo Fumio told reporters.

Made in China:

The first exhibition will show its edge.

Although 7 years have passed, the PV exhibition is held in mainland China.

However, the situation of "one party dominating" in European fabric enterprises has never been broken, and the traces of Chinese exhibitors in past exhibitions are even harder to find.

PV's strict examination system for exhibitors has made Chinese enterprises look awed.

It is gratifying to note that this year's PV Exhibition on Chinese fabric enterprises began to emerge, Nanshan textile garments (Holdings) limited capital operation Filarte brand, Guangzhou City Tian Hai lace Limited company's appearance, filling the list of exhibitors in previous years, the Chinese industry's blank.

As we all know, the PV exhibition admittance to exhibitors is harsh.

Since the launch of the exhibition, a number of standards, such as product creativity, business level and market capacity, have been strictly audited.

In this regard, Wang Gang, the sales representative of Filarte brand, which is mainly made up of men's formal fabrics, has a deep understanding: "the PV audit process is very strict. We have applied for the PV exhibition since the end of 2008, but it was not passed until this year."

Wang Gang said that the organizers of the PV exhibition will assess the financial status, sales network, product characteristics, target groups, R & D capabilities of the application companies.

"In addition to evaluating the characteristics of the products, the organizers will go to the factory to conduct field trips, and finally the jury will combine the above conditions to score for the enterprises. After the marks are reached, they will have the chance to show their strength on the stage of the PV exhibition."

After the taste of a closed door, Filarte brand has been trained for more than two years, and has finally made a strong attack on this year's PV exhibition.

On the booth, the original design inspiration and Italian style and fashionable woollen fabric products have been recognized.

According to Wang Gang, the production of Filarte fabric products is managed by the Italy expert team in the process and production site. The production process is carried out in accordance with the most advanced process in Italy's wool textile industry. The design of high quality and originality is an important internal cause for its involvement in the PV Exhibition.

Another Chinese exhibitor, Guangzhou Tian Hai lace Co., Ltd., brought about 100% made in China.

The product is divided into 4 main themes: classic series, Chantilly lace, lace lace and lace.

The design concept incorporated with oriental elements, especially the product characteristics customized for the Chinese market, has received the common attention of the visitors and overseas exhibitors.