"The Experiential Marketing" Is Constantly Upgrading.

< p > with the change of consumption patterns, the era of experiential marketing has arrived.

The so-called a href= "//www.sjfzxm.com/news/index_c.asp" > experience marketing < /a > means that the enterprise takes service as the center of gravity and takes goods as the material to create a memorable experience for consumers.

Experience economy focuses on creating sensory experience and thinking identity for consumers, so as to catch the attention of consumers, change consumer behavior, and find new value and space for products.

As a well-known fast fashion apparel brand EMINU, "Yi Min Nu" is upgrading the product while upgrading the terminal experience.

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< p > in recent years, EMINU "Yi Min Nu" has pioneered the experiential marketing mode in the < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a >, so that the target audience can realize the super value consumption experience. This mode is being recognized and participated by more and more clothing industry brands.

Chen Zihuan, the brand planning manager of EMINU, "EMINU" has introduced an interactive fitting system recently to enhance customer shopping experience and enhance brand interaction with consumers.

The system can display not only diversified diversified commodities, but also real-time updates of the latest products of EMINU, and collect and record consumers' hot spot and attention information.

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< p > "sense of operation and sense of experience are very good, fashionable atmosphere, clear picture, showing the texture of goods, and most importantly, I can see EMINU in this system."

A consumer who has experienced the EMINU "Yi Min" interactive fitting system has commented.

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"P >" can be said that the introduction of interactive fitting system, on the one hand, has improved the company's daily sales management problems, such as commodity display and matching, commodity sales channels and so on; on the other hand, it will effectively enhance the communication and interaction between enterprises and consumers, shorten the distance between enterprises and consumers, and enhance user viscosity.

In the future, he will try various forms of interaction and interactive activities to gradually build an experiential economy with "EMINU" and "mini" characteristics.

Chen Zihuan said.

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< p > Chen Zihuan said, "a href=" //www.sjfzxm.com/news/index_c.asp "EMINU" /a "" Yi Min "experience marketing not only simply feels products and services, but gives consumers a feeling, an emotional, physical, intellectual and even spiritual experience, taking commodities as material, shaping sensory experience and thinking identity, catching the attention of consumers, creating memorable feelings for them, and finding new value and space for products.

No matter what kind of marketing, it will eventually return to the product. "Our products must be the most refined, whether they are style, quality or style, so we can talk about brand tonality."

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