Bosideng Brand Enters The UK Market

< p > on the twenty-ninth IAF World Fashion Convention held in Shanghai, Gao Mei Zhen, a family member of one of China's largest holding fashion companies, said: "a large Chinese garment base, but its influence is not enough."

Analysts at Price Waterhouse Coopers, a global research firm, say that the economic crisis in the European region has not affected the demand of Chinese consumers. In the next three years, China will become the largest retail market in the world.

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< p > China has become an important development base for large retail groups. For example, Inditex group, such as its a href= "//www.sjfzxm.com/news/index_c.asp" > Zara < /a >, is very keen on the Chinese market. In 2012, China was the largest investment area in Inditex expansion and retail, all of which showed the extreme desire of Western brands for Chinese market, but is there still room for development of China's own brand?

< p > the Chinese government has been actively promoting domestic brands to "a href=" //www.sjfzxm.com/news/index_c.asp "international market < /a". Bosideng came in to buy the British menswear brand Greenwoods, and opened its first flagship store in London last year to enter the international market in an all-round way.

The purchase price was 40 million yuan, and it acquired Greenwoods 96% shares after the acquisition, and opened up the market of Bosideng brand in European countries.

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< p > but there is still a long way to go when compared to Inditex, a href= "//www.sjfzxm.com/news/index_c.asp" and Bosteng "/a".

Inditex is the largest retail holding company in the world. Its founder, Mr. Amancio Ortega, is the champion of the Bloomberg billionaire list. Its assets value reaches 47 billion 600 million. Compared with the founder of Boston brand, Mr. GaoDekang ranked 12 on the Forbes rankings, with an asset value of about 2 billion euros.

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< p > obviously, Bosideng will have a long way to go to compare with Inditex, but it is not impossible to achieve such a huge market and amazing sales volume in China.

Unlike Inditex, who has entered the Chinese market through a large number of retail outlets, Bosideng will focus on the development of men's wear market, and the pace of opening shops is also relatively cautious.

Bosideng should also have different ways of operating in London and China. If we fully understand the needs of the British market, we can make Bosideng brand really integrate into the western market.

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< p > related links: < /p >

< p > Bosideng group is the largest and most advanced technology company in China. It has scientific research, design, production, processing and sales. The company has six production bases, including Bosideng, Jiangsu Xue Zhong Fei, Yamato Yasuhiro, Sihong Bosideng and Yangzhou Bosideng, Xuzhou Bosideng, and has 20000 employees. The market share of the group brand combination has occupied half of the down market in Changshu for many years.

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On the basis of thirty years of brilliant achievements, the group will further develop its brand segmentation, brand loyalty and reputation, strengthen its retail distribution network, strengthen its product research, design and development capabilities, and supply chain management capabilities, and open up overseas markets such as Russia, Canada and the United States, and divide the group's business into p lines.

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