Huafang Group'S Market Strategy: Follow Market Demand

Mention Huafang group, the industry is quite famous.

It has been established for 17 years, with an annual output of 350 thousand tons of cotton yarn, 200 million meters of cotton cloth and 25 million meters of woolen cloth, and the scale of the cotton spinning industry has reached second in the world.

These figures all show its success. How can we continue to take the lead and occupy the market in the doldrums? Let's look at Hua Fangmao.

Fan fan Hui, deputy general manager, how to answer it.

Reporter: Fan general, Hello, first of all, please briefly introduce the general situation of Hua Fang Group.

Fan Yonghui: at present, Huafang group has been established for 17 years. Since the beginning of 03 years, it has started its own research and development since pure processing. It takes textile as the main business, and integrates cotton textile dyeing, knitting, dyeing and weaving, dyeing and dyeing. It can produce 350 thousand tons of cotton yarn, 200 million tons of cotton cloth and 25 million meters of woolen cloth each year. The comprehensive strength has the leading position in the same industry and has strong international competitive advantages. Among them, the scale of the cotton spinning industry has already been in the world second, and the wool textile dyeing industry ranks among the largest worsted fabric production bases in the world.

Reporter: it is understood that Huafang not only does foreign trade but also sells domestically, so what is the current proportion of foreign trade and domestic sales?

Fan Yonghui: we are still dominated by foreign trade, and the ratio of domestic sales to foreign trade is about 2:8.

Reporter: as you mentioned just now, Huafang has been doing independent research and development since 03 years ago, and it is mainly in the foreign trade market. Can you talk about what the foreign trade market is doing well now?

Fan Yonghui: for the time being, what we did better is the Japanese market.

In the process of independent research and development, we are overseas.

The factory is jointly developed.

A Japanese customer has been working with us for 08 years, and in 2013 we have placed 2 million orders on our side.

Reporter: we know that it is not easy to do foreign trade market now. So what's the change in Huafang's foreign trade market over the years due to the overall economic environment?

Fan Yonghui: before 2010, our main business was the European and American market, but from 2011 we began to fight for the East Asian market.

As we all know, the price of raw materials is rising and the cost of labor is rising. It is really not easy to do foreign trade.

Reporter: what are the main reasons for the company moving from Southeast Asia to Southeast Asia?

Fan Yonghui: we mainly judge according to the number of customers proofing.

In Europe and America, it is the peak period of November and December.

But since last year, we have found that the number of proofing submitted by customers there has been significantly reduced, while the demand in Japan has increased.

As the saying goes, "wherever there is demand, there is a market", so it is reasonable for us to change the market strategy.

Reporter: if we want to win in the fierce market competition, we must have our own core competitiveness.

Fan Zong finally can not share with you what aspects of Huafang's core competitiveness are reflected.

Fan Yonghui: first of all, we have great advantages in product line.

The group attaches great importance to the development of new textile products and the application of new materials, new technologies and new technologies, mainly develops functional fabrics, and extends the deep processing through extending the industrial chain, forming a large textile industry layout, including spinning, weaving, dyeing and finishing, cotton textile dyeing, needle spinning, weaving and dyeing, weaving and dyeing of wool and weaving.

Secondly, there are obvious advantages in terms of equipment.

Hua Fang has invested about 3000000000 Yuan to build a first-class modern factory building, equipped with advanced domestic and foreign textile production and testing equipment.

In the cotton spinning industry, the blowing carding unit and automatic winding machine were mainly introduced. In the fabric industry, first-class air jet looms, rapier looms, dyeing machines, setting machines and other dyeing and finishing equipment were introduced.

Third, we also attach great importance to skilled personnel.

Talents are very important in enterprises.

Through the wide open channels, a large number of high-level professional technicians with high quality have been recruited.