Home Textile Brand Promotion Should Be Targeted.

There are many useful activities throughout the year, such as season clearing, storefront upgrading, holiday promotion, and giving back to new and old customers.

However, these activities are in full swing, and are huge. But will the purpose of giving up profits be rooted in the hearts of consumers?

As one of the means of competition, home textile sales promotion activities have been seen more and more frequently in recent years. Do they really get the recognition of consumers? Did the home textile operators seriously consider the real demand of consumers when planning activities? If we can grasp the consumer's mind and carry out targeted marketing, we believe that we can get twice the result with half the effort.

Focus of home textile promotion: promotion theme should be clear.

Combined with the characteristics of festivals, we should excavate from the festival's cultural background to combine with the company's products.

Then in the promotional activities to create such an atmosphere, so that consumers feel the warmth of the atmosphere, consumers are now "feeling" to consume, this warm sales promotion is easy to touch the weak nerves of consumers.

Home textile promotion concerns two: promotion discount must be heartbeat.

There must be special items and discounts for promotional activities in home textile shops.

And put the special merchandise in a more prominent position, which is a means of store management.

This is also a cliche.

Customers meet what they want to buy.

If a shopkeeper gives a discount to a profit, it can make the merchandise attractive and weaken the customer's resistance.

She is good at catching women's consumption psychology and showing herself in promotion.

In addition, there should be a sense of propriety, and holidays consumers are usually willing to take advantage of them.

So once you meet holiday activities, take care of the old customers, inform them in advance, and make a good budget.

Home textile promotion concerns three: gifts must be few.

Holiday gifts, now is not surprising, many businesses will have this sales promotion method, this gift is in fact exquisite, send well, send practical, customers will be particularly happy, feel that your shop operators pay special attention to him.

A person in charge of the store told the editor, shoulder strap, umbrella and drawbar bag.

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Sunglasses, and some hand ornaments as gifts to customers will be more popular.

Gift giving is not a gift from every customer. It is based on what customers buy and how they dress differently.

For new customers, she has just come to the exclusive store experience, can send some hand accessories, so that it can not only win customers' favor, but also increase the possibility of introduction.

But if it is for some women who are already dressed themselves, maybe this customer is also a lot of accessories.

You can send other gifts to such customers.

If you come here to buy home textiles is a professional white-collar, because of work needs, often travel.

She can send a drawbar bag, so when she often uses it, she will think of the brand. This customer will surely become a loyal fan of the brand.

In addition to sending these gifts, there are many other gifts that are suitable for them.

Such gifts are very intimate and practical. For female customers, such promotions are not willing to miss.