"China Shoes Capital" Jinjiang Footwear Industry Has Entered The Stage Of Transformation And Upgrading.

　　 Shoemaking industry It's Jinjiang. national economy The important pillars of development are mainly located in towns such as Chen Dai, Chi Dian, Nei hang, Qingyang, Mei Ling, Xiyuan and Xibin in Jinjiang. In the process of development from scratch, from small to large, from scattered to centralized, the footwear industry in Jinjiang has entered the stage of transformation and upgrading, and has become one of the most mature industrial clusters in Jinjiang. Jinjiang has also become the largest production base of China's sports shoes and an important production base for world sports shoes. In October 2008, after the reappraisal of China Leather Industry Association, Jinjiang was once again awarded "the Jinjiang's" China Shoes Capital "Praise".

First, Industrial scale Strong strength.

There are 3112 footwear manufacturers in Jinjiang. The number of employees is over 380 thousand, with 950 million pairs of shoes and 1 billion feet of leather. In 2008, the total output value of footwear industry was 39 billion 500 million yuan (including leather 3 billion 920 million yuan, the same below), accounting for 25.8% of the total industrial output value of the same period. The main products include professional sports shoes, travel shoes, casual shoes, fashion shoes, sandals, snow shoes and so on hundreds of varieties and specifications. Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions. Figuratively speaking, on average, every 12 people in the world own a pair of Jinjiang shoes. Relying on the dual wings of "brand and capital", the scale of single shoe enterprises has expanded rapidly. Up to now, the city's output value exceeds 100 million yuan and more than ten million yuan of shoe making enterprises have reached 81 and 245 respectively, with 4 listed companies (Anta sports, China Sports International, alligator fashion sports, Taishan science and Technology) and 22 listed backup enterprises. In 2008, the footwear industry achieved 35 billion 540 million yuan in industrial output above Designated Size, accounting for 25.8%, accounting for 89.97% of the total output value of the footwear industry in the same period.

Two, the industrial ecological environment is better.

The city has formed a good pattern of production of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises, and has formed a coordinated production team with social division of labor and self matching. Among them, more than 1500 specialized manufacturers, including sole, vamp, leather and hardware products, have been engaged in supporting production of finished shoes. Shoes machinery products have occupied 80% market share of the footwear industry. The city also has a large number of supporting industries, such as mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., which provide specialized services for productive enterprises before, during and after delivery. In addition to the advantages of "quantity", the footwear industry in Jinjiang also has a complete industrial ecological chain. The development of shoemaking industry has also led to the supporting prosperity of the regional shoe material market. Chen Tai, the shoe industry, has now formed two major regional supporting markets, the Chai Tai shoe material market and the Chinese shoe market. Among them, Chen Dai shoe material market has attracted more than 600 merchants from shoe manufacturers and shoe makers from 4 provinces and more than 30 foreign countries (regions) in China, with an annual turnover of 8 billion yuan. "China Shoes Capital" market has 2162 independent shops. At present, it has absorbed a group of more than 10 local shoe material enterprises and 5 domestic shoe material suppliers. In September 2008, it also set up a direct selling center of Chinese brand shoes and clothing in Jinjiang.

Three, the impact of industrial brands is relatively large.

In recent years, the footwear industry in Jinjiang has taken the initiative to adapt to the needs of market development. Relying on individualized, differentiated product positioning, denying large sums of money to hire image spokesmen, convening spring and autumn two quarter marketing conferences, and other forms, it is committed to expanding the brand's external influence. The city's footwear enterprises employ more than 70 movie and sports stars, and the annual advertising cost has invested nearly 1 billion yuan. Some enterprises have also achieved good social and economic benefits by participating in the top sports competitions. For example, Anta has become the sponsor of sports equipment for the national volleyball league matches and the Chinese men's basketball professional league (CBA). The company has become the operator of CBA logo product of China Basketball Association. The continuous promotion of brand marketing strategy has laid a solid foundation for the development of Jinjiang footwear brand clusters. Up to now, the footwear industry in the city has accumulated 19 Chinese well-known trademarks, 8 Chinese famous brand products and 36 national inspection free products, and the number of "national brand" brands has accounted for more than half of the national sports shoes industry. Anta sports products ranked first in the market share of similar products in China for 7 consecutive years, and was successfully selected as the symbol brand of China's sports footwear industry in 2008.

Four, high level of technical quality.

Jinjiang footwear industry has equipped with a large number of international and even advanced international level of technology and equipment, including more than 600 shoemaking enterprises imported from Italy, Germany, Japan, Taiwan and other countries and regions to produce more than 3000 sets of automatic shoe making lines. More than 250 shoe materials enterprises have more than 500 sets of EVA shoe sole molding machines, and three dimensional scanners, CNC cutting board machines and other equipment are also commonly seen in the footwear enterprises of the city. At the same time, enterprises attach great importance to independent research and development input. The above scale footwear enterprises in the whole city have their own supporting product R & D institutions. Among them, 4 footwear enterprises R & D centers have been recognized as provincial technology centers and 5 footwear enterprises R & D centers have been recognized as Quanzhou municipal technology centers. The whole city shoe industry relies on independent research and development. At present, it controls over 2000 core technologies and 189 patents in the footwear industry. Actively implementing standards certification is an important work that our footwear enterprises have been implementing in recent years to improve product quality and improve production efficiency. At present, the stability rate of footwear products in the city has reached 98.2%, and 88 enterprises have passed ISO9000 certification and 108 enterprises have passed ISO14001 certification. Anta has become the Deputy Secretary general of the National Standardization Committee for sports goods, the vice chairman of the National Standardization Committee of footwear technology, and the member of the national garment Standardization Technical Committee.

　　晋江制鞋产业依靠完善配套的产业生态环境，在三十年的发展历程中获得了令人瞩目的成绩，在国内制鞋业界具备较高的影响力，但放眼全球市场，晋江鞋业单体企业规模、产品附加值等方面与国内知名鞋业品牌还存在较大差距，今后一个阶段，晋江将继续发挥“中国鞋都”区域品牌优势，进一步丰富鞋都内涵，完善产业链条、做大产业规模、提升产品档次，建立符合国际标准的质量保证体系，把晋江建设成为国际鞋业名都;要以一市(陈埭鞋材市场)、一楼(现已开工建设的晋江鞋业大厦)、一街(晋江市鞋业品牌一条街)、一会(中国晋江国际鞋业博览会)为载体，全力打造晋江鞋业对外展示平台;要科学规划产业布局，优化产业发展空间，重点发展鞋业机械装备、鞋用化工材料等生产性项目，填补鞋业产业链空白点，提升鞋业产业集约化水平;要加强鞋业检测、研发机 The construction will support the improvement of shoe design, shoe material development, image planning and other public service facilities, develop functional, professional and fashionable footwear products, excavate product level and appreciation potential space; promote virtual operation, order outsourcing and matching expatriates to improve specialization and social collaboration level; encourage self export, develop overseas direct selling bases and exhibition centers, seize the terminal market of foreign products, and further consolidate and enhance Jinjiang's division of labor in the international footwear industry value chain.