Expo Italy Pavilion Demonstrates FERRAGAMO Shoe Making Process

In the Italy Pavilion of the Expo Park in Shanghai, a huge FERRAGAMO heel shoe with many tall people left a deep impression on many tourists. Beside the craftsman, the craftsman demonstrated the production process of FERRAGAMO shoes to the tourists. Each pair of shoes was selected from fine cattle and sheep skins. They were all hand made, fitted with human mechanics and comfortable. They had common appearance characteristics, so that people could see that it was FERRAGAMO.

The price is high and the style doesn't seem to change much. Why can it win the hearts of the global audience?

One of the most important reasons is its core competitiveness, which is also the common ground of many big names in the world.

Although Chinese enterprises are known as the world's foundries, they are producing clothes and shoes for people all over the world, but the price is low and the brand is lacking. The direct result is that they can not afford to buy more clothes or shoes than to make a brand name, a pair of shoes and a pair of shoes.

The core competitiveness of the company should be considered as a comprehensive factor including brand culture, quality and audience acceptance, but the premise is to establish a brand, which relies on culture, quality and recognition.

These world famous brands known as luxury goods usually have a long corporate culture, which usually take hundreds of years of cultural accumulation.

This kind of corporate culture is the result of the combination of the national culture and excellent designers. For example, we can see Chanel's style when we see the diamond lattice and the "double C" logo. We can see that the classic old flower knows that it is a product of LV.

From the birth of a brand to the fame of the world, it is a process of incubation like a new life. It requires patience and carefulness.

It is not easy to create an enterprise culture. It is even more difficult to let the corporate culture influence the trend of the world. These big names used a lot of time and money to complete these tasks. In the 50s and 60s of the last century, Hepburn, Monroe and Grace Kelly were their image spokesmen. They used their influence to let these big names win the hearts of the people.

Looking back at the Chinese products that are sold all over the world, they are also very beautiful and of good quality. But no brand can become a brand in the world, nor does a brand have its own style like Chanel and LV, so that people can see what brand they are at a glance.

China has a profound and splendid culture, but Chinese culture is not integrated into its own products. At the same time, Chinese manufacturers prefer to follow the example of foundry production instead of creating consciousness.

Many of the world's top brands customize clothing and shoes for the royal family from the very beginning. Their workmanship is excellent and quality is excellent. As FERRAGAMO, the manual customization that has been handed down for a long time has undoubtedly increased the weight for its high price, and our export products are usually large in quantity and mass in production, but the quality is good, but there is no weight for themselves.

Although China's manufacturing industry is less competitive than international brands, we are also pleased to see that more and more Chinese goods begin to attach importance to brand awareness and strive to build their core competitiveness.

Though it is a long time late, there is a sense that there will be corresponding actions. We believe that China will eventually produce a brand that is famous for its luxury goods in the world.